In recent years, China's economic downturn is mainly due to the economic development of new and old kinetic energy conversion and the impact of structural upgrading. Machine tool products belong to the means of production, in the domestic user industry needs change and structural adjustment upgrade is clearly not immune, will certainly be followed by direct or indirect impact. In recent years, heavy machine tool manufacturers by the energy, steel demand changes in the field of serious performance decline is one of the most typical example. It can be said that these changes in market demand does not adapt to and how to adapt to new market demand in today's Chinese machine tool consumer market needs to face new challenges.