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Hardware industry to enhance the international image of the brand is the key

发布时间:2014-10-09
After entering the new century, China's hardware industry to undertake the great responsibility of international industrial transfer, with about 10 years time quickly position as the world's largest hardware manufacturer. At present, China has entered the Top 5 in the world metal producing countries, which undoubtedly significant, China has become the main force in the world of development, can affect the development direction of the world's hardware industry. However, the Chinese hardware companies in the international division of labor in the market, still plays a lower level of production and processing role. Although domestic hardware industry has the ability to produce quality products, but most of the time these products are available to international brands through OEM or ODM way, the lack of brand become a fatal flaw Chinese enterprises in international competition when. In undertake international industrial transfer process, a large number of Chinese enterprises through OEM way forward to achieve a small to large, but the OEM is just a specific historical stage of industrial development. Companies at this stage to achieve the upgrading of skills and experience, but also paid the cost of hard labor and resources, ultimately this is not the ultimate pursuit of the development of enterprises should be pursuing independent R & D and innovation. Therefore, China's hardware industry to enhance the international influence. How to enhance the image in the international metal industry, to create brand is the key. 
China's hardware market is changing from a shortage to oversupply, forcing price competition in the market dominated by the shift to high-quality, high-tech oriented. Our hardware products to the international market demands also gradually changed the quality of our hardware products, packaging and delivery time will have higher requirements, even gradually extended to the development of production processes and products. In this case, the transformation and upgrading is the inevitable future development of the industry. Changes in the situation also forced the industry continue to accelerate the pace of hardware upgrades, enhance brand image. 
China has the resources, in terms of hardware, but also formed a cluster industrial park, for some small and medium sized enterprises, can be considered a merger or reorganization of the cluster production, make full use of resources, sharing of technical support, more specialized production, give full play to the division of labor function, improve competitiveness, so as to enhance the international image of the lead out of the international brands. For some large companies, such as Dongtai hardware itself has its own R & D team, a professional team to provide technical support, production automation, quality assurance. For these big companies play a good role in guiding the government should give strong support to introduce some policies to support, such as the creation of innovative compensation mechanism, through the implementation of corporate tax breaks to compensate for the cost of R & D investment, to help companies develop new products and technological innovation. 
With the continuous development of the broad market and also intensified the competition fierce resistance, the hardware industry must strengthen itself in constant development which enhance the international influence, out of the international.


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