Currently, decorative hardware industry has been relatively mature, production capacity is quite strong, technology is not very backward. China now has the strength of a large number of decorative hardware business, scale and technology from abroad than hardware companies far. Decorative hardware industry, the main problem is that too many existing businesses, internal competition is too intense, too serious homogeneity, strength is too fragmented. In view of this, China's decorative hardware business imperative is the combination between the industry, through e-commerce platform for the large number of decorative hardware manufacturers join forces to set up sales companies to seize the market pricing. At the same time, you can create brand alliance, founded his own high-end brands to get more profits.
How to seize the initiative to expand the hardware business profits?
Cutthroat competition between each other on price, we can only production and sales of low quality end products.
This is like the field of rural practice responsibility contract system, although the liberation of the productive forces, but a one small units of production, can not form a unified sales in the market, farmers can not get pricing power, resulting in the production of grain farmers did not profit, and let the food Sellers earn the bulk. In developed countries, agricultural production is to take massive farm model, a prominent advantage of this model is that the pricing of food firmly in the hands of producers.
Has its own brand of decorative hardware companies can take the initiative, and more and downstream enterprises or home decoration companies, together engage in promotional activities through e-commerce, combination, pushing attack.
Through e-commerce, home to dozens of brands on the chain together to engage in joint promotional activities, or engage in joint promotions to buy a home store in that sort of activity is very popular this year, the effect is quite good. It is understood that through these activities, consumers can either very favorable to buy high-quality branded products, but also one-stop shopping, from the decoration to get all household products. These household brands also achieved good results in expanding sales. E-commerce can put dozens of household brands together, through the promotion of a period of time to establish a strong influence in the consumer population. Decorative hardware business through this sales model, the effect will be very satisfactory.
Decorative hardware industry is also produced in small units scattered condition, if the insight within the industry to unite together to expand a brand, insist on doing high-end products, will be able to have more pricing in the domestic and export channels the right to earn more profits. Together between peers more difficult past, but now have e-commerce platform to a number of production companies together is no longer a difficult thing, the key is to have the idea of win-win cooperation.
