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How hardware companies to seize opportunities for development is the key

发布时间:2014-04-28
China 's hardware industry since the nineties of last century has maintained the momentum of rapid development , has become an important country in the world on hardware , China's hardware industry in product development, innovation , brand management , marketing management, enterprise scale , financial strength , and many other Hardware with the world -renowned enterprises there are some gaps. But I believe that through the joint efforts of all parties, these difficulties can be overcome and resolved . At present, China has developed a phased development plan : By 2015 , hardware manufacturing levels were significantly increased in some industries into the international advanced level ; 2020, hardware manufacturing as a whole reached the international advanced level. Development of China's hardware industry has great potential , market prospects, related hardware companies should have the courage to meet the challenges , seize market opportunities and industry with the development !

    Chinese hardware manufacturing center Rise

    With the rapid rise of China's integration into the global economy and accelerate the process of economic strength environment , China has become the world 's most dynamic economies , China's economic facilities were improved, more mature industries with low labor costs, has become a global hardware manufacturing center comparative advantages, hardware manufacturing export-oriented development of distinctive characteristics.

    Strengthening the central role of the first in recent years, overall growth in exports of metal products : metal products , major export growth was higher than the growth rate of production, higher sales growth in the domestic market ; major hardware appliances full bloom, not only power tools, hand tools, architectural hardware products of these traditional export product categories high growth.

    And before the export share of small kitchen and bathroom products and electrical products export growth in recent years is also very obvious that a huge market and the center of gravity will shift further attract multinational hardware manufacturing center to China .

    Industry capital operation more active

    In the global competitive environment , in order to obtain a favorable competitive position and enhance competitiveness, industrial capital is another theme running industry . From the capital perspective , the main features of the current expansion of capital in intensified competitive behavior from the point of view , resource sharing cooperation between enterprises is increasing.

    Hardware companies increased polarization

    Next few years will be the shock of high-speed hardware industry , a direct consequence of this high-speed shocks led to hardware brand brings camp to expand the current trend of polarization . The next few years is expected to really be able to survive in the market is absolutely no hardware business is now so much. But this high-speed hardware industry will bring tremendous opportunities to shock , vibration will make the results of operation of the market more rational.

    Increasingly competitive sales channels

    Due to an oversupply of domestic hardware kitchen products , quality, pressure , sales channels to become one of the key competitive factors , the parties increasingly fierce competition for the channel , on the one hand , kitchen electrical manufacturers to strengthen controls on the retail end , and strive to reduce sales link, save the cost of sales , so sales channels to professional development , enterprise sales model can simultaneously accommodate diverse towards the direction of the market .

    On the other hand , sales of industry development trend so large appliances chains rising status , enhancing the industry 's ability to control , to participate and were mainly caused by the leading manufacturers of price competition , large retailers with its broad market coverage , purchasing scale and cost advantages in product pricing , payment settlement and other aspects of the ability to control production enterprises will increasingly enhanced. At the same time , we understand that the international market for our hardware products will gradually evolving requirements , the quality of Chinese products , packaging, delivery time will have higher requirements , even gradually extended to the production process and product development , product and environmental protection, energy resources , human environment together.

    High-quality, high-tech products and competitive

    With the deepening of competition , metal chain profit margins are in various stages of compression , the price is decreasing , more and more companies recognize that price competition alone can not build the core competitiveness , not the direction of long-term development , in an effort explore new path of development, many hardware companies increased technical input .

    Development of new products with high technological content , product differentiation as a long-term solution for enterprise development, to seek new market demands , create new economic growth point ( such as small appliances and other similar industries ) , in order to achieve the enterprise sustainable development.

    Domestic and foreign enterprises to accelerate integration

    Domestic hardware companies to improve their strength, expand the international market more quickly , and will accelerate the integration of foreign enterprises to improve product quality , enhance competitiveness through various means , continue to expand in the United States, Japan and other traditional markets, while countries in Southeast Asia , the Middle East , Russia, Europe , Africa, also in full bloom .

    Next few years will be the shock of high-speed hardware industry , a direct consequence of this is to bring high-speed shocks led to the current hardware kitchen brands expanding trend of polarization camp , the next few years is expected to really be able to survive in the market is definitely hardware business no so much now , but this high-speed hardware industry will bring tremendous opportunity shocks , shocks will make the results of operation of the market more rational. China's hardware industry will continue the momentum of structural adjustment , but will continue to be some bright spots, hardware companies polarization of the situation will only get worse , have to adapt to market competition, companies will exit the market competition through different channels, and hardware giant will gradually emerge water.


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