General form of domestic hardware industry point of view, most of the companies are still in the production of low-end products and OEM OEM stage , with competitive products on a global scale does not appear . At the same time , profit margins are affected raw hardware tools market , are constantly being compressed , hardware and tools business if you still rely solely on price competition , it will be difficult to improve the core competitiveness of enterprises .
Hardware Tools Factory Store is one of 102 industry segments factory store shop , is the first industrial procurement platform for domestic integrated shopping the only top ten industrial electronic business platform . Hardware Tools Factory Store Zhao said: Although the product competitiveness , our hardware products in the global market at a disadvantage, but it still has its irreplaceable position . Take yields , the yields of many hardware products are in the world, where lighter , zippers, and other global markets occupy a considerable proportion of the impact on the world metal industry is very large. Currently , sales of our hardware products, involving more than 220 countries , the status of hardware tools producing countries no doubt. But to be shipped worldwide made in China , they must build hardware products.
First, increase brand leading role. China's hardware industry, the lack of tools able -known brands in the world , which will give the illusion caused by a mixed bag , if not a unified market norms, when and competitiveness abroad , must be difficult to win.
Second, to enhance the technological innovation capability . Our hardware tools , very few companies have their own R & D section , relying solely on industry associations Research Center , it is often difficult to grasp the first time a dynamic market. Therefore , companies need to seriously reflect on hardware tools , innovation is the primary productive force, the demand for hardware products to improve from the roots.
Third, optimize the market structure. Currently, the vast majority of hardware tools enterprise sales model are dependent on the line of business , the affected area , this model is very limited. This requires hardware tools to think a lot of corporate marketing staff to adjust their way of doing business , with the help of e-commerce and other new marketing model to promote enterprise sales.
Fourth, the use of industry platforms. Today , the concept of internet marketing has gained in various industries platforms on the Internet are also increasingly perfected. Can greet the development of the situation , the use of excellent business platform as a breakthrough in sales and service , realize their own paradigm shift.
