Hardware Tools To enter the Chinese market, small towns , rather difficult , in the face of China's hardware business into the development of small cities and towns of the market, the market needs to see a few problems in the industry . In the future development , hardware and tools industry to explore new way to build the rural market , a huge market space for the development of the industry is very promising.
The first is the high cost of logistics : Because the population is highly fragmented and backward transport facilities and sales network is not perfect . Small town aspirants population 135 million , which is equivalent to the total population of 137 million second-tier cities .
Both the average family income is also contrary , but the former is dispersed in small towns and country 12,000 2,000 villages in the county , and the difficulty of its marketing costs are very high, which is the 1990s home appliances sport Changhong reasons for the failure , Therefore, market development for small towns must have a full understanding and preparation. Enterprises to explore the small town market is an inevitable trend of China's economic development, but also the direction of the central county economic development strategic planning , so companies have to abandon short-term behavior , we must adjust the company's strategic direction , organizational structure and operating model in order to overcome difficulties to succeed .
Due to the rural market is highly fragmented, and therefore cultural differences, lifestyle and natural environment around very different , so they required very large difference for home decoration , not only from the city , but also between different villages of this situation, Luo Baihui recommended hardware companies their first study habits , and according to their characteristics, developed to adapt their products , such as their need to have room piled to place production tools, all kinds of debris and food items like , differences in the environment due to the use of tile abrasion resistance and other characteristics will have a special request , just to understand them and designed their favorite products, will be welcomed by the market .
The second is to establish a sales network : hardware tools for urban enterprise sales model certainly does not apply to the rural market, due to the vast rural area , so to develop a flat sales network, and business leaders to set up a special organization, organizational strength research market , develop the rural market development strategy , and training sales staff, this is a long-term action related to the business of life and death , any short-term behavior is doomed to failure.
Once again, reduce logistics costs: early development in the United States , the world-famous Sears product is shipped to the country through mail order channels , and the specially designed for farmers manual mail sent through the post to farmers through the channel, which is the market synergy that is configured to send items through the post this channel .
Then we present ways to reduce logistics costs can be achieved only through synergy , especially in the current home appliances , cars to the countryside has become a major trend , hardware and tools companies must study how to use these existing approaches , share resources, to share reduce logistics costs. Building materials industry to really countryside, reduce logistics costs is the key, this requires a concerted effort between the industry and even within the industry , to develop a new model to achieve lower logistics costs.
Development of high-potential rural market is a big trend, but also fertile ground for cultivating brand , but both opportunities and challenges , companies will only hardware tools to the countryside as a development strategy , rather than through the crisis of expediency , and business organizations for change on the structure , put in the resources to research, develop new business model, training, organizational strength to implement in order to seize the opportunity to become successful .
