Due to domestic enterprises most hand tools are in low-end products or OEM OEM, high-end products and brand products is still dominated by the European and American countries. Also because of hand tools profit margins are compressed, the price of space is decreasing, competing on price alone is difficult to build the core competitiveness, should explore the new development road.
Jin Mo mechanical and electrical network, chief analyst at luo hui said, hardware tools is refers to the iron, steel, aluminum and other metal through the physics such as forging, rolling, cutting processing and manufacturing of various kinds of metal components. Hardware tools in accordance with, the purpose of the product can be divided into tools hardware, building hardware, daily hardware, locks abrasive, hutch defends categories such as hardware, household hardware and metal parts. With the application of modern scientific and technological achievements in industry, hardware industry competition is becoming more and more intense. Whether want to gain a foothold in hardware industry field of which one, must fully understand the development of the market dynamics.
First of all, should realize that our hardware products occupy a certain advantage. At present our country many hardware product production first in the world, the lighter, zipper, thermos flask, occupies a very large share in the global market, hardware industry's impact on the world is more and more big. At present, more than 220 countries and regions around the world have the existence of China's hardware products, metal products production country status has been established in our country.
But at the same time, the hardware industry also have some disadvantages. First of all, the industry leading leading role is not strong. Hardware tools industry leading backbone enterprises in the market both at home and abroad, the advantages of the industry's overall competitiveness is not obvious; Second, the technical innovation ability is weak, only hangzhou hardware tools industry, building heart 1 city-level technology (r&d) center and three; Third, the market structure is too single. Hardware tools main business from foreign trade orders, export dependence is too high, in the international financial crisis triggered by the economic crisis under the influence, the sharp contraction enterprises to export market, the survival and development has a serious threat; Fourthly, the brand construction relative lag. Hardware tools most businesses rely on OEM, lack of visibility and core competitiveness. Fifthly, lack of public service platform. Although successful in May 2009 the building heart hardware tools industry association, but still difficult the industry self-discipline, industry associations to play the central role of remains difficult.
"In the face of increasingly fierce market competition, if domestic enterprises don't seriously, will affect their own development, for a long time, do a good job of sale service is also top priority. Our country has become the world's main hardware tools supplier. The enterprise must grasp new development situation, increase scientific and technological innovation, actively carry out product certification, accelerate the reform of enterprise technology strength, improve the supporting measures and actively create conditions to attract foreign investment, promote the enterprise asset restructuring, only in this way can in the new situation in an impregnable position." ROM hundred hui believes that the development of the hardware industry, the decorative hardware industry development has entered the mature stage, decorative hardware industry brand competition is increasingly fierce, the decorative hardware market malignant competition, people in protecting the environment will also more to consider their own safety at the same time, more and more people are paying attention to the appearance of decorative hardware, abrasion resistance, use flexibility characteristics at the same time, pay more attention to decorative hardware is comply with environmental requirements.
In the case of see price war has been unsustainable, many businesses and focus on after-sales service a breakthrough. In free shipping at the same time, also provides Suggestions and design installation, send technical personnel to the customer's house for actual surveying and mapping, and decorative hardware installation, after-sales problems follow up, through the improvement of after-sales service ability, further deepen the consumer awareness of decorative hardware industry.
After-sale service become a battleground
In recent years, with the development of the real estate market boom, increasing the amount of making a room, decorative hardware industry also get rapid development. However, with the sharp increase in enterprise and the market gradually saturated, decorative hardware industry also faces the challenge of increasingly intense. How in the fierce competition to become the key elements which restrict the development of the enterprise.
As decorative hardware gradually mature, every vendor mastered the basic skills, thus create products on the technical content and not too much gap, rely on technically to win has already not adapted to the current market environment and consumer demand, the manufacturer must be going, seek new development model. Previous vendors will spell price, low price competition route.
Now a new consumer's consumption patterns and consumption psychology change, low price is no longer the pursuit of the sole purpose of consumers. People in the protection of the environment at the same time also more to consider their own safety. Low price products will bring consumer consumption, low price competition also can't adapt to the development of the industry.
After-sales service has become the current of the dealer will take place. Before luo hui, decoration hardware enterprise just send decorative hardware service, the service is too simple. Some companies have begun to provide high quality service, at a deeper level, such as in free shipping at the same time, also provides Suggestions and design installation, send technical personnel to the customer's house to the actual surveying and mapping, and the decorative hardware installation, to follow up after-sales issues. For consumers to experience the real one-stop service.
Through the improvement of after-sales service ability, further deepen the consumers for decorative hardware industry recognition, it is also a good publicity to decorative hardware brand. Form a complete set of after-sales service industry chain at the same time, also bring decoration hardware enterprise more value-added space, is conducive to the healthy development of the decorative hardware industry.
